COURSES / BUSINESS

PR - Public Relations

$ 99

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  • internationally_accredited_by_icoes
  • fully_cpd_ce_certified
  • instant_free_pdf_certificate
  • Recommended by 95% of Students
  • courses_access
  • 3947 students_enrolled

ABOUT THIS COURSE

Make headline news! Learn PR insider secrets to help businesses build their brand


Do you thrive when no two days are the same? Would you love to work with the media? Are you brimming with great ideas to help companies or charities step into the limelight?

Welcome to the world of PR. From startups to billion dollar companies, everyone needs PR. In the age of persistent digital media, viral news and fake news, it is more important than ever to be able to manage a brand presence and speak directly to the right audience.

A career in PR is a dynamic career in a world that never sleeps. Whether your work for an agency or on your own, you will step into a world where you get the chance to meet people you would never have expected and do different things every day.

All of the wisdom and knowledge compiled in this course comes from industry professionals who have been there, done that and told the story. When you take this course, you are not just given advice and knowledge but insider tips that you can only get from years of experience.  

This course offers invaluable skills and strategies that will give you an advantage in the fast-paced world of media and public relations.

In this course, we teach you about PR as it used to be and PR as it is today. We offer the insight that you need to take away the best of both worlds and excel in a world of likes and viral news.

Become the face of the future of public relations. Get started on the Public Relations course today.

WHAT YOU’LL LEARN

The Trendimi PR course gives you the theoretical and practical tools that you need to hit the ground running in PR.The modules include essential parts of PR training and offer exercises to do to make sure you’ve mastered the craft.

You will learn:

  • The best ways to make friends and contacts

  • How to connect with journalists

  • Why you need a PR strategy

  • The best ways to create a solid strategy

  • All the tools you need to reach the media

  • How to build a media calendar

  • How to build a press kit that creates excitement

  • How to tell the story of your client’s brand

  • How to think like a journalist

  • How to create stories the media will love

 

If you are organized, thoughtful and creative, a career in PR could be the perfect fit for your talents and lifestyle. When you combine your natural skills with an in-depth knowledge of PR, you will have everything you need to get your story in front of the cameras. You could:

  • Build relationships with today’s biggest influencers

  • Grow a real following in the press and online

  • Help great new startups find the limelight they deserve

  • Help established companies change their image for the better

  • Help launched amazing new products

  • Help charities and other good causes gain more recognition

 

Upon completion of this course, you could:

  • Work in PR, either for an established company or a start-up

  • Be one step closer to starting your own company in the exciting world of PR

  • Use your improved skills to gain promotion at your current job

  • Add PR to the skills you offer clients as their marketing consultant or social media specialist

  • Create publicity for charities, good causes, events or your local school

  • Know how to promote your own business to get invaluable media coverage

 

Trendimi courses are designed for anyone with an interest in learning. No formal qualifications are required. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.

To receive certification, you must:

  • Complete every page of the course

  • Pass the exams with a minimum score of 55% for each (each module includes a test based on key learning objectives in that study topic)

If you meet this criteria, your certificate of successful completion will be emailed to you immediately after you finish the course

You will also have the option to order a hard copy certificate directly from ICOES. (www.icoes.org)

This course is CPD/CE accredited. Our CPD accredited courses count towards the total of CPD hours to submit for your job role. CPD points are accepted and recognized by employers from both the public and private sectors, and academic institutions across the UK and internationally.

Module 1: Pr 101
  • Introduction to Public Relations
  • Making Friends vs. Making Contacts
  • Connecting with Journalists
Module 2: Creating A Pr Strategy
  • What a PR Strategy Is& Why You Need One
  • Research
  • Setting Goals
  • Speaking to Your Audience
  • Finding and Using the Right Channels
  • Measuring Your Results
Module 3: Pr Tools
  • Tools to Reach the Media
  • Tools to Measure Success
  • Building a Media Calendar
Module 4: Building Your Press Kit
  • What You Need in Your Press Kit
  • How to Create a Media Release
  • How to Choose Press Photos
  • Compiling an FAQ Sheet
  • A Guide to Including Videos
Module 5: Creating Your Brand’s Story
  • Storytelling
  • Product, Purpose and Passion
  • How to Think Like a Journalist
  • How to Create Stories the Media Will Love

RECEIVE YOUR CERTIFICATE IN 4 SIMPLE STEPS

Step 1

Register

Follow the easy peasy enrollment process

Step 2

Study

Absorb and remember course content with our easy-to-follow, structured information and helpful illustrations. And yes - you can study anywhere, anytime, from any device

Step 3

Evaluations

Reinforce your learning with quizzes at the end of each module

Step 4

Certification

Once you’ve successfully completed your course and passed the exams, you’ll receive your certification. Congratulations on your amazing achievement!

Module 1: Pr 101
  • Introduction to Public Relations
  • Making Friends vs. Making Contacts
  • Connecting with Journalists
Module 2: Creating A Pr Strategy
  • What a PR Strategy Is& Why You Need One
  • Research
  • Setting Goals
  • Speaking to Your Audience
  • Finding and Using the Right Channels
  • Measuring Your Results
Module 3: Pr Tools
  • Tools to Reach the Media
  • Tools to Measure Success
  • Building a Media Calendar
Module 4: Building Your Press Kit
  • What You Need in Your Press Kit
  • How to Create a Media Release
  • How to Choose Press Photos
  • Compiling an FAQ Sheet
  • A Guide to Including Videos
Module 5: Creating Your Brand’s Story
  • Storytelling
  • Product, Purpose and Passion
  • How to Think Like a Journalist
  • How to Create Stories the Media Will Love

$ 99

SIGN UP NOW!
  • Internationally Accredited by ICOES
  • Fully CPD/CE Certified
  • Instant Free PDF Certificate
  • Recommended by 95% of Students
  • 24/7 Access
  • 3947 Students Enrolled
SIGN UP NOW!